Work With Us · The Curated

The audience

A precise audience. Not a broad one.

The Curated is not for every accountant in Canada. It is specifically for partners at independent CPA firms — the people making platform decisions, managing client relationships, evaluating vendors, and planning for succession. That specificity is the point. Vendors reaching this audience through The Curated are reaching the decision-maker directly, not a general professional mailing list.

~30K

Accounting service businesses in Canada
(IBISWorld, 2025)

~8–12K

Estimated partners at independent CPA firms making active platform decisions

40%

Of active CPAs are 55+ — succession wave accelerating in 2026

Who reads The Curated

Partners and senior managers at independent Canadian CPA firms — audit, tax, and advisory practices with between 2 and 200 staff. These are the people signing software contracts, evaluating migration paths, and making the practice decisions that vendors want to influence.

What they care about

Platform moves that affect their clients. Vendor changes that affect their workflow. Practice management decisions their peers are making. The QBD sunset, Xero's AI positioning, Sage's leadership reset — these are not abstract topics. They are operational decisions our readers are making right now.

Why this audience is hard to reach

CPA firm partners do not respond to cold email. They do not click banner ads. They read publications they trust — and there are very few publications writing specifically for them at a quality level they respect. The Curated is being built to be that publication.

The opportunity for vendors

Accounting technology vendors — software platforms, payment processors, practice management tools — are competing for the attention of exactly this audience. The Curated offers a credible, editorial way in. Not a banner. Not a cold list. A trusted publication they choose to read.

What we offer

Three ways to work together.

Reach our audience

Partner with The Curated to place your news, releases, product announcements, or events in front of partners at independent Canadian CPA firms — in an editorial context they trust. We do not run banner ads. Every commercial placement is clearly labelled, editorially considered, and written to be genuinely useful to readers.

Sponsored issue sections — your news, written with editorial integrity
Product or platform announcements framed for the firm partner audience
Event promotion — conferences, webinars, partner programs
Research sponsorship — co-branded reports on topics your buyers care about
Vendor Moves inclusion — contextual coverage of your platform updates

Commission original content

We write for you. Ghostwritten articles, thought leadership pieces, newsletter content, and strategic commentary — produced with the credibility that comes from 15 years inside the Canadian accounting technology ecosystem. If you need content that sounds like it was written by someone who actually understands this market, that is what we do.

Ghostwritten thought leadership for executives and founders
Newsletter content for accounting technology vendors
Market commentary and trend analysis for internal or external use
White papers and long-form research for lead generation
Email sequences and partner communication for CPA-facing campaigns

Strategic advisory

For vendors building or refining their go-to-market strategy for the Canadian CPA firm market, we offer direct advisory work. Channel strategy, partner program design, content strategy, and market positioning — drawing on direct experience scaling accounting software businesses in Canada and building relationships with CPA associations, firms, and industry bodies.

Canadian CPA market entry and positioning strategy
Channel and referral partner program design
Content and editorial strategy for accounting technology brands
CPA association and industry body relationship development
Speaker and thought leadership positioning for executives

Our editorial commitment

"Every commercial relationship is disclosed to readers. We do not allow partners to influence editorial coverage outside of clearly labelled placements. The Curated's value to you as a partner depends entirely on readers trusting what they read here — and we protect that trust above everything else."

The only editorial publication built for Canadian CPA firm partners.

A precise audience. Not a broad one.

Three ways to work together.

Tell us what you're working on.